Privacy Policy

1. Information We Collect

• Information you provide: name, email address, and message details when you contact us.
• Usage data: pages viewed, device type, browser, IP address, and interaction data collected through analytics tools.
• App-related data: technical diagnostics and crash logs to improve reliability and performance.
• Cookies and similar technologies: used to remember preferences, improve functionality, and analyze traffic.

2. How We Use Your Information

• To respond to inquiries and provide customer support.
• To operate, maintain, and improve our Services.
• To monitor performance, security, and stability.
• To comply with legal and regulatory requirements.
• To send service-related communications where necessary.

3. Legal Bases for Processing (UK GDPR / EU GDPR)

For UK and EU users, we process personal data under one or more of the following legal bases:

• Consent: for optional cookies and similar technologies, and where otherwise required.
• Contract: where processing is necessary to provide requested services or respond to pre-contract requests.
• Legal obligation: where we must process data to meet legal or regulatory duties.
• Legitimate interests: for service security, fraud prevention, troubleshooting, and service improvement, provided your rights do not override those interests.

4. Sharing Your Information

We do not sell your personal information. We may share data with trusted third-party service providers (for example hosting, analytics, and email services) strictly as needed to operate our Services. We may also disclose information when required by law.

5. International Data Transfers

Some service providers may process data outside the UK or EEA. When this happens, we use appropriate safeguards under applicable law, such as the UK International Data Transfer Agreement (IDTA), the UK Addendum to EU Standard Contractual Clauses, EU Standard Contractual Clauses (SCCs), and where relevant adequacy decisions.

6. Data Retention

We retain personal data only as long as necessary for the purposes described in this policy, including legal, accounting, and reporting requirements.

7. Your Privacy Rights

If you are in the UK or EU/EEA, you may have rights to request access, rectification, erasure, restriction, portability, and to object to processing, including objection to processing based on legitimate interests and direct marketing. You may also withdraw consent at any time where processing is based on consent.

You also have the right to lodge a complaint with your local data protection authority. In the UK, this is the Information Commissioner's Office (ICO).

8. Cookies

Our website uses cookies and similar technologies for core functionality and, where you consent, for analytics and performance measurement. For UK users, this is managed in line with PECR. For EU users, this is managed in line with national laws implementing the ePrivacy Directive. You can manage cookies through browser settings and any cookie banner/preferences tool we provide.

9. Children's Privacy

Our Services are not directed to children, and we do not knowingly collect personal data from children. Where consent is required in the UK/EU, additional age-related requirements may apply under local law. If you believe a child has provided us data, contact us so we can remove it.

10. Security

We use reasonable technical and organizational measures to protect personal data. However, no internet transmission or storage method is completely secure.

11. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with a revised "Last updated" date.

12. Contact Us

If you have questions about this Privacy Policy or would like to exercise your privacy rights, contact us at:

Softkey Solutions Ltd
Email: privacy@softkeylabs.com
Website: www.softkeylabs.com

If you are in the UK or EU, you may also contact us to request details of our data processing legal basis, retention periods, and transfer safeguards relevant to your personal data.